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Description

Welcome to the 27th episode of Take the Leap's second season. In this episode, "Relationships Over Algorithms: Building Referral-Worthy Businesses with Dusti Arab.” In this lively and inspiring episode, hosts Ashlan and Victoria sit down with marketing strategist and community builder Dusti Arab, founder of The Reinvention Co. and host of Referral Worthy podcast. Dusti brings her raw, real, and refreshingly honest insights about building a referral-driven business, trusting yourself, and staying grounded even when the world feels chaotic.

Some of our favorite takeaways include: 

• Trust yourself early and often. Nobody has the answers—you just have to figure it out by doing.
• Referrals don’t come from just doing good work—they come from clear messaging, strong systems, and staying connected.
• Your business doesn’t have to look like anyone else’s. You don’t need to do marketing the way everyone tells you to. 
• Keep planting. Keep building. Even if everything feels uncertain, taking small actions helps you feel connected, prepared, and hopeful.

Guest & Host Information:

• Guest, Dusti Arab, Fractional CMO & Marketing Strategist at the reinvention co
• Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
• Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies

Connect with Dusti:

• On Instagram @dustiarab
• On LinkedIn
• On Substack @dustiarab
• On TikTok @dustiarab

Guest Bio: Dusti Arab

Dusti Arab is a marketing strategist, writer, and community builder who knows that relationships—not algorithms—are the foundation of a thriving business. Dusti Arab is the founder of The Reinvention Co. and the host of Referral Worthy, where she helps service-based business owners build businesses that grow through trust and word-of-mouth, not just endless content creation. With a background spanning self-help, SaaS, book marketing, and course creation, she’s worked with everyone from solopreneurs to New York Times bestselling authors to make sure their marketing actually works. Dusti, welcome to the show

Connect with us:

• Subscribe to our YouTube channel: Take the Leap
• Follow us on Instagram: @taketheleap_today
• Find Ashlan on Instagram & LinkedIn
• Find Tory on Instagram & LinkedIn 

The Course
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. 

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