Scott Hubble is an entrepreneurial leader who has transformed niche RV companies into industry powerhouses through market insight, people-focused leadership, and resilience. With a background in accounting, law, and business, Scott revolutionized the teardrop trailer market by blending European design with Amish craftsmanship, turning a stagnant product into a thriving business at nuCamp . His leadership philosophy centers around the belief that "people matter most," fostering cultures of innovation and care that drive success. Now, with Awaken RV, Scott is applying his approach to disrupt the molded fiberglass trailer market. Despite personal challenges, his "forward-failing" mindset drives his belief that setbacks are opportunities for growth. His journey inspires others to embrace uncertainty, pursue curiosity, and challenge norms to create meaningful change.
Highlights from this episode:
Scott Hubble's Bio
Scott is a self-described pragmatic optimist, forward-failing servant leader, lifetime learner, and practician of the mantra that “people matter most.” After collecting an Accounting degree, a JD, and MBA, Scott made his mark on the RV industry over the past 17 years with both nuCamp and Little Guy. His expertise lies in managing people, processes, and technology while interpreting market dynamics and authoring effective marketing, sales, and product strategies. He has a proven track record of turning boutique companies into niche powerhouses by identifying unredeemed opportunities within the space, through product differentiation and building a strong community. Scott lives in Berlin, Ohio with his wife and 5 children.
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