The value of understanding change and the psychology of sales is discussed in this episode.
Bill Gager who has several decades experience with sales, leadership and coaching joins us on the Sales Made Easy podcast.
He brings a wealth of experience and shares that selling has to do with change. Learning a little about the psychology of change will help us to be better at selling. Research shows that your sales success comes down to your sales people capitalizing on the fact that all buying decisions and decisions to change are made emotionally, not rationally.
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