In recent years, kombucha has been hailed for its health benefits — most notably, as a source of probiotics. But some kombucha brands are loaded in sugar, undermining its proposed health qualities.Better Booch is different. They use less sugar than their counterparts, and have prioritized a high standard of quality and excellent taste. The reason they’re so successful? Part of the story lies in their dynamic Co-Founders, Ashleigh and Trey Lockerbie. “Our whole mission,” reveals Trey, “is to bring health and wellness to a broader audience and make it very approachable and affordable.”On this episode of The Irresistible Factor, the couple share their perspective on Better Booch’s rapid success, with top-shelf listings in stores nationwide, including Whole Foods, Target and Costco.You’ll learn how Ashleigh and Trey took their product from a farmer’s market to commercial shelves, how one ingredient changed everything, and what their biggest challenges have been.Together, host Kristi Bridges and the Co-Founders also dive into one of Ashleigh and Trey’s genius moves: waiting to seek investor capital. Ashleigh and Trey share what they aim to achieve from their marketing campaign, what they believe to be the key to their rapid growth, and where they hope the business to be in the next five years.
