“Your brand is the most important thing. I mean, especially if you’re going to be selling brick and mortar,” advises Clover Vitality Co-Founder and Partner, Bert Cohen. “That’s what consumers see first, and if they glossed by it, and don’t spend any time, or don’t notice it or don’t understand what’s going on from looking at the packaging, you’ve lost. That’s definitely where you need to spend some time and money upfront.”On Kristi Bridges’ podcast, The Irresistible Factor, Bert shares his fascinating, extensive career — moving from founding his own companies to funding emerging food and beverage brands. They discuss what Bert looks for in brands to invest in and how he and his team determine how successful the brand can be.Kristi and Bert also dive into the importance of a brand’s founder, along with the ethos Clover Vitality is looking for in the companies they invest in. You’ll love hearing how Bert defines capital efficiency, his views on product distribution, and his advice on why gross margins are imperative for sustainability and success.
