Cedar Carter loves products that help improve people’s lives. That’s why she’s CEO of The Good Patch, a company that creates wellness wearables for everyday struggles, using tried-and-true ingredients.On this episode of The Irresistible Factor, Cedar shares how she’s pioneered this space. She also notes the challenges the company is facing, like teaching consumers about this new technology, and informing them of its benefits. Together, host Kristi Bridges and Cedar explore why reaching the right consumer is imperative to success. (That’s why The Good Patch has a strong marketing and customer research operation.)Cedar also tells us the most exciting aspect of working at The Good Patch for her and what’s next for the company.To fellow CEOs and entrepreneurs, Cedar says, “It’s always better to keep your employees happy than to be constantly trying to find new ones.”
