Joey Bergstein, CEO of Sabra, is on a mission statement to delight the world with positive, healthy, plant-based food.With 10 years at Seventh Generation behind him, Joey draws from his experience articulating a strong purpose for their respective businesses.If you’re a hummus lover, you might be surprised to hear that statistically speaking, consumers only purchase a tub two and a half times per year. On Kristi Bridges’ podcast, The Irresistible Factor, Joey talks about the challenge of bringing the product to the front of the consumer’s mind: “The biggest opportunity,” he says, “is to make hummus a permanent resident in people’s fridge, to get people to really understand how wonderful it is as a healthy snack in the afternoon or the early evenings, or to include it as a meal.”Together, Kristi and Joey also discuss what Joey has learned from the company’s co-founders, and his dream for the brand to make a positive impact on the world through mission, chaos and grit.
