“I really wanted to create a brand that changed the way we eat and helps us feel a little bit more connected to each other and the world that we share and I’m hoping that that is what we’re doing today at tattooed chef”. In this week's episode of Kristi Bridges’ podcast, The Irresistible Factor, Kristi talks to Sarah about how she went from film school to being the founder of Tattooed Chef - creating delicious and healthy sustainable frozen meals. After traveling to Italy and reconnecting with her Italian routes, Sarah wanted to continue creating delicious sustainable food in the US. Tattooed Chef is serving up plant-based enchiladas, mac and cheese, pizza, and smoothie bowls in the notoriously challenging frozen category. Sarah’s innovative branding and delicious “better for you” meals have created a brand that is quite irresistible. On the podcast, Sarah talks about her unique approach to creating her brand by starting in the club channel (a surprising choice!) and how going public early on has led her to over 16,000 points of distribution today. Sarah explains how she used “nostalgic innovation” - taking something familiar and making it relevant to what consumers are looking for today - to create her brand that people can’t get enough of. Sarah also shares advice on how to conquer the stress that comes with being an entrepreneur and how sometimes pressure and stress can motivate you to do your best work. “I believe when you’re really pushed through those moments that is when the best work happens, and you see things quicker, and you push harder, and you make things happen faster, and that’s where I kind of like it”
