In this episode of the Inbound4Cast Olaf Kopp from Aufgesang GmbH talks about how entities have changed SEO.
- What is semantic search?
- Whare are entities?
- The switch from strings to things from 2013
- The evolution of AI, related to entities in search
- How are entities impacting SEO today?
- Can we compare entities and links for SEO?
- What is a strong entity?
- How E-E-A-T is related to entities
- The difference between document level and entity level SEO
- Is entity building a thing?
- Why should you become a strong entity?
- Can you measure the strength of an entity?
- Insights from Google patent research
- Real people who train the OpenAI GPT model
Microsoft vs. Google
