From Big Ideas to Meaningful Experiences — Hallie Seltzer on Events That Truly Connect
In this episode, I sit down with Hallie Seltzer — founder of Pinpoint Productions, campaign strategist, and creative director — to explore how events can move beyond “pretty productions” and become authentic, community-driven experiences. With nearly 20 years of experience and a client list that includes Google, Netflix, Instacart, Feeding America, Squarespace, and the Democratic National Convention, Hallie has spent her career turning bold ideas into gatherings that make an impact.
We cover:
- Why strategy — not logistics — must come first when designing events
- The hidden pitfalls of enterprise-scale events and how smaller agencies win with agility
- The difference between good events and great events (hint: it’s all in the thoughtfulness)
- How Pinpoint brings national messages down to the local community level
- Lessons from producing events for causes like wildfire relief, mental health, and food insecurity
- Why the future of events is shifting from high-gloss spectacle to high-touch connection
🎯 Key Takeaways:
- Every great event starts with why → define goals before planning details
- Connection is the most valuable ROI: events succeed when audiences feel seen and engaged
- Authenticity matters — communities can sniff out a press stunt versus genuine impact
- Small, strategic events (30 C-suite leaders at dinner) can be more powerful than a 3,000-person conference
- Events are an amplification tool — they create content, community, and conversation that live beyond the day itself
This episode is for leaders debating how events fit into their marketing mix, brands seeking to connect authentically with communities, and marketers who want to see how strategy, creativity, and execution align to create lasting impact.
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