How do you launch, brand, build and distribute a 100% clean and ethical product line in the crowded wellness space? Especially when its primary ingredient is CBD?
Our guest, Davina Kaonohi is the CEO and Co-Founder of ELĒMENT APOTHĒC, an innovative and purpose driven consumer brand focused on CBD-infused wellness and body care products, combining the healing powers of nature with the ingenuity of innovation in science.
With a deep passion for creating good in the world, Davina’s vast experience in team building, branding, business strategy and operational management, along with her seasoned background as a founder and community builder, uniquely qualifies her to lead ELĒMENT APOTHĒC.
Davina take us on a "broad spectrum" tour of her full spectrum CBD CPG startup journey:
* name creation
* brand promise
* product sourcing
* B Corp filing
* packaging
* manufacturing
* Cost of Goods Sold
* distribution
00:00 - Meet Davina and hear her full circle cannabis story featuring her Dad
10:55 - Origin Story for ELĒMENT APOTHĒC - hooray for Aunt Lola!
19:25 - What is COA and why is it important for CBD brands?
21:10 - Name creation + packaging details
24:00 - Co-founder advice (David Finkel: https://thriveglobal.com/stories/30-m...
28:00 - Finding the right manufacturer / co-packer "positioning ourselves for where we wanted to be not where were were at today."
31:25 - Choosing the launch product lineup - brilliant advice!!
53:29 - Cost of Goods Sold - what you MUST KNOW when you're building a consumer product business! (I had an Andelicious Moment!!)
To learn more about Element Apothec and purchase their extraordinary products, visit their website here: https://elementapothec.com/
Follow and Connect with Davina and Element Apothec here:
LinkedIn: https://www.linkedin.com/company/elem... and https://www.linkedin.com/in/dkaonohi/
Twitter: https://twitter.com/EApothec
Instagram: https://www.instagram.com/elementapot...
Pinterest: https://www.pinterest.com/ElementApothec
Facebook: https://www.facebook.com/ElementApothec
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
#videochannelforstartups #howtolaunchacbdproduct
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