Episode 47: Powerful Visibility with Katrina Owens from Knockout Directive
In this episode of The Luminous Life Podcast, I sit down with Katrina Owens — personal brand + publicity expert, founder of Knockout Directive, and the kind of powerhouse who knows how to cut through the noise with authenticity and strategy.
Katrina shares her story of leaving behind a nearly decade-long corporate career to launch her own business, and how she learned to trust her gut, own her story, and help others do the same. We talk brand awareness, authority, and the art of becoming unforgettable in your industry, without shouting into the void.
Whether you're just starting to show up or you're pivoting into something bolder, Katrina offers sharp, actionable insights that will help you align your visibility efforts with your values and vision.
Key Takeaways:
Why trusting yourself is the most underrated business strategy
The difference between brand awareness and brand authority — and why you need both
How PR works as a long game and a power move
Why pitching yourself doesn’t have to feel gross
The Blue Ocean approach to personal branding — and how it’ll change your game
What to do when self-doubt creeps in, and how Katrina handles it
How divine timing plays into visibility and growth (yep, it’s real)
Connect with Katrina Owens
🎙 Listen to her podcast KO Your Brand: knockoutdirective.com
📲 Follow her on Instagram: @knockoutdirective
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Contact and Socials:
Explore Annie’s coaching programs, podcast and resources through her Digital Storefront: [link]
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Stay connected and stay inspired! I believe in you.
