In this episode, I’m joined by Charlie Syme, a senior marketer and comms specialist, who has worked with member-owned, enterprise, not-for-profit and start-up businesses.
Just over a year ago, he started his own business, Pigface Marketing, where he operates as a fractional CMO.
The discussion kicks off with Charlie celebrating the first anniversary of his business, which is a huge milestone. To understand the current direction, we go back to the beginning to uncover what led him to this point. Charlie reflects on his career trajectory, what he learned from the different stages and the importance, for him, of purpose.
Once he'd decided to start his business one of the challenges he faced was with business development, and we discussed how he overcame that.
We talk in depth about the importance of brand storytelling in marketing and Charlie details his approach and why he loves it so much. He also gives a perfect real life example by explaining where the name Pigface Marketing came from.
We also touch on the personal growth that comes with starting a business, something we have both experienced and the important role of networking and building a community.
The conversation ends with Charlie talking about the common threads between career, marketing and storytelling (there are quite a few!).
If you'd like to connect with Charlie.
Website: https://www.pigface.au/
LinkedIn: https://www.linkedin.com/in/charliesyme/
Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:
💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint
🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/
🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide
📅 Book Your FREE Career Strategy Discovery Call:
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