Welcome to ByProduct Live, where we unbox everything SaaS and product.
We talk with experts and leaders in SaaS to understand real world challenges product businesses face and the approach these leaders take.
This week we are covering a topic that does sometimes get overlooked. The importance of the commercial side of the SaaS business and the alignment to product and engineering.
I am delighted to be joined by Matt Cosway. Matt is a consultant COO and Vice President.
Matt has spent the last 15 years working in VC and PE backed businesses, including the hypergrowth start-up Financialforce, now Certinia, WeWork and more recently smaller SaaS businesses looking for exec leadership
Matt is also an extremely accomplished DJ and music producer in his time away from the day job.
01:12 - Importance of Alignment
03:01 - Creating a Clear North Star
04:01 - Business Alignment
06:14 - Examples of Successful North Stars
09:09 - Importance of Framework and Environment
11:46 - Embracing Mistakes and Learning
14:47 - Impact on Customers
15:43 - Conclusion
byProduct is the community group for leaders in SaaS and Product.
"A likeminded community sharing knowledge and understanding, product by product"
If you're a CPO, CTO, CPTO, VP or Head of Product or Engineering then connect with Andrew at andrew.maeer@byproduct.live or on Linkedin: https://www.linkedin.com/in/amaeer/ to hear more and join.
