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In this episode of "Marketing for What Matters," host Jam from Peaceful Media is joined by Tristan Cummins and Cori Chong, founders of Wakeful State, a video production company based in Honolulu, Hawaii. They share their journey from digital nomads to business owners, highlighting their passion for sustainability and storytelling. The discussion delves into their impactful projects with organizations like Sustainable Coastlines Hawaii and Kōkua Hawaiʻi Foundation, and their approach to video marketing that prioritizes high-quality, emotionally resonant content. Tristan and Cori also offer practical advice for small businesses on creating effective video content with limited resources.
Key Takeaways:
- Origins of Wakeful State: Tristan and Cori's journey from meeting in Hawaii to traveling as digital nomads and starting their video production company.
- Focus on Sustainability: The types of clients Wakeful State works with and their commitment to promoting sustainability through storytelling.
- Impactful Projects: Highlights of significant projects, including work with Sustainable Coastlines Hawaii, Kōkua Hawaiʻi Foundation, and United Airlines.
- Importance of Storytelling: The power of storytelling in emotionally connecting with audiences and driving action.
- Advice for Small Businesses: Tips for creating high-quality video content with limited resources.
Action Items:
- Explore Wakeful State's Work: Visit Wakeful State's website to learn more about their upcoming projects.
- Support Sustainability Efforts: Check out the Sustainable Coastlines Hawaii website to get involved or look for your own local cleanup efforts.
- Create High-Quality Video Content: Identify your target audience and goals before starting a video project and Invest in quality visuals and sound to enhance your brand's credibility.
- Get Comfortable on Camera: Engage with your audience regularly through video content to build trust and connection.
- Incorporate Storytelling into Marketing: Highlight personal and impactful stories related to your business or cause.
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