How can businesses thrive sustainably? Find out valuable insights with John Davis on transforming business for the future!
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In episode 008 of Marketing for What Matters, Jason interviews John Davis, director for the Center for Sustainable Business Practices at the University of Oregon. Curious how businesses can thrive by prioritizing sustainability and stakeholder value? John shares the competitive advantages of responsible business practices, the role of leadership in driving change, and the ethical considerations in AI development. Get into the value of qualitative research in understanding consumer behaviors and the significance of authenticity, integrity, and transparency in modern marketing.
Episode Links:
John Davis - LinkedIn
Center for Sustainable Business Practices
Summit for Sustainable Organizations
Chapters From Today's Episode:
00:00 Guest Introduction: John Davis
04:04 John's Background and Role at University of Oregon
06:10 Importance of Business Transformation for Sustainability
09:01 Thought Experiment: Leading a Company
13:28 Ethical Considerations in AI Development
16:14 Framework for Transitioning to Stakeholder-Centric Business
21:26 Leadership Traits in Sustainability
28:51 Importance of Leadership in Personal and Professional Life
32:29 Shifting Marketing Strategies: STP to CAM
37:14 Qualitative Research in Understanding Consumer Behavior
45:03 Storytelling in Product Marketing
49:00 Marketing Strategies for Small Businesses
53:16 Integrity and Transparency in Modern Marketing
56:27 Challenges and Solutions for Brands Aiming to be a Force for Good
01:01:57 Role of Higher Education in Shaping Sustainable Business Practices
01:09:17 Planting Trees: One Tree Planted Initiative
01:10:39 Conclusion and Final Thoughts
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