This week our guest Erik Granholm merges purpose and profits to drive global change in the impact startup ecosystem at Norrsken Foundation
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Erik Granholm, Digital Marketing Manager Norrsken Foundation, discusses the intersection of purpose and profits in the world of impact startups. Erik shares his journey from sales to leading marketing efforts that empower entrepreneurs to tackle global challenges. See how Norrsken Foundation is building impact ecosystems and the importance of storytelling, local relevance, and redefining success.
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Chapters From Today's Episode:
00:00 – Introduction
02:13 – Erik Granholm's Journey into Impact Startups
04:29 – Transition from Sales to Creative Industry
07:56 – Discovering Ikigai
12:05 – Inspiration Behind Joining Norrsken Foundation
16:22 – The Role of People and Shared Values
20:48 – Developing a Global Perspective on Impact
24:35 – The Need for Long-Term Thinking in Impact Work
28:57 – Localized Impact Across Different Hubs
32:14 – Communicating Impact to Consumers
36:09 – Organic Growth and Role Model Storytelling
40:21 – Strategies for Building a Global Brand
44:35 – Redefining Progress and Success in Business
48:50 – Incorporating Impact Metrics in Startups
52:08 – Resources for Entrepreneurs Interested in Impact
56:17 – Highlighting Noteworthy Impact Startups
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