Former Nike CSO Noel Kinder shares Fortune 100 insights on sustainability leadership, balancing profitability and sustainability, and driving corporate responsibility.
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In this episode of "Marketing For What Matters," former Nike Chief Sustainability Officer Noel Kinder dives into the intersection of business growth and sustainability. With decades of experience at Nike, Noel shares how the company overcame challenges like the sweatshop controversy and implemented innovative sustainability strategies. He highlights key sustainability initiatives such as the "Space Hippie" product line, waste reduction efforts, and pre-competitive collaborations that promote renewable energy use in supply chains. Noel also discusses balancing sustainability with profitability, managing corporate sustainability commitments, and what future leadership in sustainability looks like.
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Chapters From This Episode:
00:01 Introduction to Noel Kinder & His Business Background
04:35 Noel Kinder’s Early Influences and Career Path
07:30 Joining Nike During the Sweatshop Controversy
16:35 Nike’s Journey to Rebuilding Trust and Increasing Transparency
19:27 Pre-Competitive Collaboration and Industry Impact
26:34 Managing Sustainability Across Global Supply Chains
31:31 Innovative Sustainability Initiatives at Nike
36:30 Pre-Competitive Collaboration and Industry Impact
41:45 Communicating Sustainability to Consumers
51:23 How Consumer Behavior Dan Directly Impact Sustainability
54:13 Lessons From Nike’s Commitment to Sustainability
1:04:08 Closing Thoughts
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