When it comes to protecting your brand identity, original creations, artistic work and design… where’s the best place to start? Is it really as simple as adding in a ™ symbol?
The answers might surprise you.
In today’s episode on intellectual property and trademark law, Lee Dickinson and Matt Kaufman walk you through:
- Where to start when trademarking your brand
- The difference between “weak marks” and “strong marks”
- Important questions to consider before incorporating an area code (like 307) into your brand
- What makes for the strongest brand distinctions
- Benefits and value of federal-level vs. state-level trademark registration
- The difference between a ™ and ® symbol, and what using them actually does
- Best practices for protecting your website content
For more information on our work with intellectual property law, click here.
