Stepping out from behind our creative work might be the most terrifying—and necessary—step toward success. In this revealing conversation with Katie, a poet who recently published her second book, we uncover the profound resistance many creatives feel toward being seen alongside their work.
Katie's story is fascinating because she operates in two completely different business worlds simultaneously. Her poetry represents the vulnerable expression of her soul, while the business she runs with her husband follows traditional, data-driven principles. This creates a perfect case study for how differently we must approach heart-centered creative businesses versus logic-based enterprises.
The spiritual guidance throughout our conversation reveals a powerful truth: Katie's reluctance to put her face on her books or actively promote herself stems from deep questions of worthiness. "Who am I to share my story?" is a question that resonates with so many creatives. Yet the answer becomes clear—your unique perspective and journey are precisely what make your creative work valuable to others.
We explore practical marketing strategies for both business models, from customer appreciation events and personalized thank-you notes for the established business to authentic storytelling for poetry promotion. The contrasting approaches highlight an essential truth: effective marketing always aligns with the core nature of the business rather than following generic formulas.
For anyone balancing practical concerns with creative passion, this episode offers both spiritual reassurance and actionable advice. The path forward involves honoring both sides of your entrepreneurial journey while gradually building comfort with visibility. Your reward truly can be greater than the risk of being seen.
What part of your authentic self are you hiding from the world? How might stepping into the spotlight transform your creative business? We'd love to hear your thoughts.
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