Meet Jason “The Griz” Haycock, a legend in the cycling world with over 35 years of experience, including an incredible 25 years and counting at Norco. Growing up in the blue-collar neighborhoods of BC, Jason’s love for bikes started out of curiosity and necessity, growing into a passion that continues to drive his career and influence the cycling scene around him.
We’ll dig into Jason’s journey, from wrenching at boutique bike shops to earning the title of Norco’s North American Sales Champion. Along the way, he’ll share unforgettable stories, like his time at a Korean-owned bike shop, where he sharpened his skills, gained cultural insight, and found mentorship that left a lasting impact.
Jason’s innovative approach to the cycling world has transformed how people experience bikes. From building demo programs to growing sales across North America, his influence is still rolling strong today, shaping the industry for the future.
This episode is all about connecting with Jason’s ongoing story, from a small-town enthusiast to one of the most respected leaders in cycling. If you love bikes, leadership, or just hearing a great journey, this one’s for you.
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Thank you for listening
