How to use the power of naming something to help your copy convert at a higher rate.
Show Notes:
- What does the "Roaring 20's' have to do with marketing?
- How to make your 'thing' special.
- When can naming your product hurt your conversions.
- What is "Google Stopping" and why should it matter.
- Why you need to add your own spin to a common process/product you sell.
- How a beer company stood out from the competition by 'naming' something special.
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