In this episode we interview Justin Blackman about Brand Ventriloquism.
Show Notes:
- What is Brand Ventriloquism
- Why humor is great with your copy
- How to be sound like your client
- Three elements of getting the brand voice right
- Great way to write for a particular brand
- What is the difference between a masculine voice versus a feminine voice
- How to create an email that matches your brand
- How you can use the words, tone and frequency formula
- Tools
- Justin's Website
- Kimberly's Website
- Bobbie's Website
Thanks for listening
