In this episode we talk about how you can effectively use claim and proof in your copy.
Show Notes:
- Why claim and proof is important
- How you balance claim and proof
- How to makes claims clear
- How you prove the claim
- Why it is important to use the proof to explain the claim
- Different ways to prove the claim
- How to make proofing claims a part of your copy
- Kimberly's Website
- Bobbie's Website
Thanks for listening
