In today's episode we discuss creating copy your prospects will read and understand.
Show Notes:
- The difference between proper English and readable copy
- When breaking the "rules" of English is more effective
- Readability Score Checker
- The best place to start to lower the readability score
- The importance of a "translator" for your industry
- Why making your solution complex can hurt your sales
- How to explain your product in a way that your prospects get the information they need in language they can understand.
- A quick and easy method to improve the readability and understandability of your copy.
- http://www.hemingwayapp.com/
- The best time to check the readability of your content.
- Kimberly's Website
- Bobbie's Website
Thanks for tuning in.
