In this lively and insightful episode, Danny and Jase dive deep into the art and strategy behind wedding teasers. They discuss what defines a teaser, why they’re critical for marketing, and how the immediacy of delivery can skyrocket visibility. From personal stories of staying up until 2 AM editing, to sharing voice notes from emotional couples, the episode underlines the power of a well-crafted teaser. They also cover best practices, music choices, tagging vendors, and the impact of short-form content on reach and bookings.
🔥 Key Topics Covered:
- Definition of a teaser: A short-form clip released within 48 hours showcasing the best moments of the wedding day.
- Marketing power: Teasers are often seen by more people than full films—vital for reach.
- Emotional impact: Fresh memories = stronger emotional responses from couples and guests.
- Best practices:
- Always include people-first shots (avoid opening with a drone).
- Capture key moments: first kiss, confetti, dancing, couple shots.
- Use high-energy or emotionally building music.
- Tag collaborators and create shareable Instagram stories with Canva templates.
- Delivery speed: Aim for next-day release if possible, but within 48 hours is ideal.
- Anecdotes: Includes fun squash banter, over-delivering for couples, and voice note reactions from blown-away clients.
📈 Podcast Stats Mentioned:
- Instagram Reach Comparison:
- Highlight Film (4+ mins): ~6,200 views
- Teaser (short-form): ~83,600 views
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https://www.instagram.com/thatweddingvideographerpodcast
Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings
