Kyle offers practical wisdom to transportation marketers working with limited resources. Platforms like Canva have democratized video editing, allowing anyone to create branded content without specialized skills. With just a smartphone, a $30 gimbal, and strategic filming of B-roll at industry events, you can produce compelling videos that showcase your services authentically. The key is understanding that effective videos can be "as long as they need to be, as short as they can be"—with value being the true measure of success.
Don't forget to register for TMSA ELEVATE to see Kyle in action! https://www.tmsatoday.org/elevate-global-marketing-summit-and-sales-summitÂ
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
