Brian Tomlinson of EY argues that sustainability is a long-run driver of shareholder value. Brian and our host, Greg Milano, explore how boards and managements can measure, reward, and communicate their sustainable business practices. While noting that contemporary ESG metrics can pose certain challenges, the discussion underscores the growing importance of these financial disclosures in attracting committed long-term shareholders. Brian also covers global ESG reporting developments, including the EU’s Green Deal and strict regulatory standards—and contrasts this unified approach with the U.S.’s fragmented regulatory landscape. Brian is Managing Director of ESG at EY and was formerly Director of Research for Chief Executive for Corporate Purpose’s CEO Investor Forum.