In this action-packed episode, we welcome Elle McDonald — the go-to expert for estate agents looking to generate more leads, run smarter ads, and create social media content that actually gets results. Elle shares her journey into helping estate agents grow their businesses online, and how she balances running a thriving consultancy with being a new mum.
We dive deep into where most estate agents are going wrong with their social media marketing, what makes a great Facebook ad today, and why boosting posts just isn’t enough if you want to grow. Elle explains the importance of retargeting, audience building, and why strategic content creation is critical for consistent lead generation.
Elle also shares her top tools, tips, and simple marketing hacks to help agents stay consistent without feeling overwhelmed. We talk about the biggest mistakes estate agents make online, how to get unstuck if you “don’t know what to post,” and why video is becoming a non-negotiable for estate agent marketing.
Packed with actionable estate agency consulting insights, property sales strategies, estate agent growth tips, and social media strategies that actually work, this episode is a must-listen for any self-employed or solo agent looking to take their online presence — and their lead generation — to the next level.
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