How can dental practices balance modern online techniques and traditional marketing to maximize patient engagement in a digital-first world? On this episode of Financial Flossing with host Ross Brannon with guest Marc Heffner, the founding partner of DSO Marketing Xcelerator™ and a seasoned Fractional CMO in the DSO sector. With a history of 25 years in marketing, he's navigated the emerging challenges of digital marketing and the time-tested strategies of traditional advertising. In this enlightening episode of Financial Flossing, Ross Brannon delves into a conversation with Marc Heffner. Marc shares the significance of blending innovative digital strategies with the proven methods of traditional mailers in the dental marketing landscape.Key Takeaways:✅ The pivotal role of integrating digital methods with traditional mailers in dental marketing.✅ The essence of top-of-mind awareness (TOMA) in sustaining and expanding the patient base.✅ Embracing a comprehensive marketing approach, marrying old-school wisdom with new-age tactics.✅ Insights into the evolving marketing terrain and strategies for dental practices to stay ahead.✅ The three crucial stages of the buying cycle and tailoring communication to resonate with each.Reach out to Marc:Website: DSOMarketingX.comEmail: MarcHeffner927@gmail.comPhone: 714-270-9205Learn more about your ad choices. Visit megaphone.fm/adchoices
