In this episode of The Last Honest Realtor podcast, host David Fleming tackles the controversial practice of underpricing in real estate. Is listing a property below its market value just a smart strategy, or does it cross the line into false advertising? David brings his insights to the table, drawing from a series of eyebrow-raising case studies from the GTA and Golden Horseshoe to explore the ethics, frustrations, and potential pitfalls of these pricing tactics.
From extreme price swings to seemingly endless listing updates, David dissects how some agents push the boundaries of honesty, leaving buyers perplexed and the industry facing credibility issues. This episode sheds light on the tactics that often lead to buyer mistrust, questioning if there’s a better way to approach transparent pricing in real estate.
In This Episode:
Timestamps:
00:00 - Introduction
00:05 - Is underpricing false advertising?
01:30 - The case for and against strategic underpricing
05:20 - A shocking case study of MLS price manipulation
15:00 - How this tactic fuels buyer frustration
20:45 - David’s take on the need for MLS reform
28:50 - Conclusion: Seeking transparency in real estate
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