Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
In this episode of Fractional Futures, Paul Mills interviews Margarita Mangino, a fractional CMO based in Uruguay. They discuss Margarita's journey into fractional leadership, the challenges she faced, and the importance of personal branding. Margarita shares insights on educating the market about fractional roles, the response from businesses in Uruguay, and the ideal client profiles for fractional CMOs. The conversation also touches on the hands-on nature of fractional work and offers advice for marketers considering a transition to this model. Finally, they explore the future of fractional leadership in Latin America.
Special Guest
Margarita Mangino, Fractional CMO & Founder Market Minds
Key Takeaways
Sound Bites
"The hardest part is scale, is building your network."
"I'm a fractional CMO, I'm not a consultant."
"You can lead it from with less hours."
Contact VCMO
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.
