Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the vital role of fractional CMOs in aligning marketing strategies with business growth objectives. They explore the importance of communication between CFOs and CMOs, the necessity of integrating marketing into strategic planning, and the potential of AI and research in enhancing marketing insights. The conversation emphasizes the need for credibility, relationship-building, and understanding internal clients' needs to drive effective marketing strategies.
Special Guest
Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.
Key Takeaways
Sound Bites
"CFOs and CMOs need to speak the same language."
"CMOs must own market research insights."
"Generative AI can be a marketer's best friend."
Contact VCMO
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.
