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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical role of data-driven decision-making in marketing. They explore how marketing has evolved from intuition-based strategies to analytics-driven approaches, emphasizing the importance of sharing relevant data between marketing and finance teams. Rob highlights key marketing metrics that resonate with CFOs, the significance of building trust and relationships, and the need for predictive analytics to drive sustainable growth and value creation.

Special Guest

Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor

Key Takeaways

• Data-driven decision-making is essential in modern marketing.
• CFOs expect marketing to present metrics that drive financial decisions.
• Building trust between CFOs and marketers is crucial for data sharing.
• Marketing metrics should focus on revenue growth and customer acquisition costs.
• Predictive analytics can help anticipate customer needs and market trends.
• Involving CFOs in marketing campaigns fosters collaboration and understanding.
• Not all metrics are valuable; focus on those that impact the bottom line.
• Reverse engineering board expectations can guide marketing metrics.
• Pricing strategies significantly influence business growth and profitability.
• AI can enhance data analysis and provide insights for better decision-making.

Sound Bites

"Sharing the right data is very important."

"Focus on metrics that drive decisions."

"It's about relationships and trust."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.