Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the challenges marketing leaders face in proving the value of SEO to the C-suite. They explore how to connect SEO efforts to business outcomes, the importance of tracking metrics, and the need for SEO to be a part of boardroom conversations. The discussion also covers the complexities of outsourcing SEO, the significance of finding the right agency, and how to effectively communicate SEO performance to stakeholders.
Special Guest
Ryan Jones, Marketing Manager, SEOTesting.com
Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use.
Simply click this link for the extended trial.
Takeaways
Sound Bites
"SEO is one of the hardest channels to measure."
"It doesn't have to be complicated."
"Find a specialist in the type of work you need."
Contact VCMO
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.
