Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
In this episode, Paul Mills and Rob Nicholls discuss how marketing can significantly enhance a company's valuation multiples at exit. They explore the importance of preparing a business for sale, the factors that make a company attractive to buyers, and the critical role of storytelling in crafting a compelling growth narrative. The conversation emphasizes the need for strategic planning, brand investment, and demonstrating long-term growth potential to maximize value during an acquisition process.
Special Guest
Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor
Key Takeaways
Sound Bites
"Most sellers don't prepare for a sale."
"Brand investment increases margins."
"It's all about the narrative."
Contact VCMO
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.
