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Culture IS Everything!

Hiring the right people will determine your company’s level of success.

There are two different kinds of hires: someone to strengthen your strengths and the other is the person to fill your voids. Hire the person that fills your voids FIRST! Identify what your strengths are and then identify where your weaknesses are. Hire for those first! Stay in your area of genius!

Hire for attitude, not just on education or resume. The right people with the right attitude can be trained to do anything!

First hires need to be the “pick it up and do what needs to be done” people. Not the “that’s not my job” people. Those people will never last. I saw a poster once in an office building that I loved so much - it was titled ”That’s Not My Job” and it read like this:

This is a story about 4 people named: Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn’t do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done. Moral of the story: hire people, especially your first hires, to be the kind of people that will do ANY job that needs to be done! Hire Scrappy! Hire people who want to be a part of growing the business.

Culture eats strategy for breakfast! 100% of the time

• Must have trust
• The team must feel empowered to do their job and make decisions - this grows with trust! When someone comes to me with a question, I ask them what they would do, then I coach from there. Let them know it’s ok to make mistakes, it’s not ok to not try.
• What are the goals of the company? Goals for the employee? How are they measured?  Every time someone achieves one of these goals, I seriously get emotional. It’s beautiful to watch your team blossom, personally and professionally.
• Define your company’s purpose beyond making money. Why do you do what you do out there when shit hits the fan or people are upset? Our company goal is simple: educate and assist as much as possible while sustaining the highest levels of integrity and environmental consciousness.
• Pay your people! Offer benefits - make and keep attractive compensation so that your people can make a good living for their families. Don’t skimp on wages and benefits. Consider those must-have investments in your business.
• Share each other’s wins (and losses):  Celebrate each other!
• Appreciate your peeps! - Bring in coffee. Shake their hand and hand ‘em a $50 for a job well done.
• Don’t fear making mistakes - that’s where you learn and become tough! Normalize that making mistakes is part of the growth process of a business and a team. We all screw up at times. Including

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