In this episode of The Brand Herald, Landon Wade chats with Heather Priddy, Marketing Coordinator at Stonemont Financial. They discussed the complexities of their business and her role in bringing their brand to life. Heather explains that Stonemont Financial primarily focuses on industrial real estate development. This involves acquiring raw land, developing it, and constructing large-scale industrial buildings—from 50,000 to 500,000 square feet—for warehousing or other purposes, often seen alongside interstates.
Heather's role as Marketing Coordinator involves a comprehensive approach to brand awareness. Since she started, a key focus has been to get Stonemont's name and projects out to the public, utilizing press releases, media alerts, groundbreakings, and broker events. She emphasizes that Stonemont aims to present a consistent, familiar, and sophisticated brand that aligns with the high-quality industrial buildings they construct. This commitment to quality extends to their promotional items, ensuring that branded merchandise is not only high-end when appropriate but also useful and meaningful to the recipients.
A significant aspect of Stonemont's operations, as highlighted by Heather, is the power of relationships and internal culture. She notes that human connections continue to drive much of their business, leading to multiple deals with the same partners over long periods. Internally, Stonemont fosters a vibrant company culture through initiatives like a social committee, a mentorship program (Stonemont Success), and a volunteer committee (Stonemont Supports). These programs ensure employees feel connected and appreciated, reflecting an understanding that creating an engaging internal environment is critical in today's competitive talent landscape.
Chapters:
00:00 Introduction to Stonemont and Its Operations
03:59 Heather's Background and Career Journey
08:09 The Role of Marketing in Real Estate
12:06 Company Culture and Internal Engagement
14:06 Project Highlights and Marketing Strategies
14:49 The Value of Practical Merchandise
17:50 Strategic Marketing and Project Promotion
20:19 Leasing Market Insights
24:04 Advice for Young Marketers
Resources:
LinkedIn (Stonemont Financial)
