JK McKnight and Kelly McKnight are both experts in marketing. Kelly was creative director at Louisville’s largest advertising agency before leaving to start the city’s first digital marketing agency, Via Studio. JK founded the hugely successful Forecastle Festival and Forecastle Foundation. Today, he spends his time at Art of Impact, a festival consulting and experiential marketing agency and Brandjam, a technology startup in the festival marketing and experience space.In this episode, we talk about how building brands has changed dramatically from the early days of Kelly's career, how gen z and millennials buy 'into' brands and the importance of authenticity and impact when building your brand today.Connect with Kelly at kelly@viastudio.com Connect with JK on at jk@artofimpact.comLearn more about Art of Impact at www.artofimpact.comLearn more about the Forecastle Festival at www.forecastlefest.comLearn more about the Forecastle Foundation at www.forecastlefoundation.org
