In this episode of The Brand Herald, Landon Wade chats with Jordan Clemons, Senior Director of Investor Development at Greater Louisville Inc. Their conversation explores the power of relationships and the importance of authentic personal branding. Jordan recounts his career path from a financial advisor to his current role at GLI, highlighting how building connections was crucial to his professional development. He explains that his journey was not about traditional business strategies, but about intentionally cultivating a network and being open to opportunities.
They emphasize that successful personal branding is rooted in genuine communication. Jordan explains that his effective presence on LinkedIn comes from being an authentic person with a story to tell, rather than a corporate mouthpiece. He and Landon agree that for any organization to succeed, it must focus on building community through authentic storytelling. This human-centered approach creates a connection that is often missing from more traditional, impersonal marketing efforts.
The episode also highlights the valuable resources and initiatives that GLI offers to the business community. Jordan discusses programs like the Live In Lou campaign and the City Champs training, which are designed to help newcomers and businesses connect and integrate into the city. He advises listeners to be willing to put themselves in uncomfortable situations and to trust that good things will happen if they are persistent. Enjoy!
Chapters:
00:00 The Power of Networking
05:49 Building Relationships in a Big Small Town
11:40 Transitioning Careers: From Financial Advisor to GLI
18:13 Leveraging LinkedIn for Personal Branding
19:01 The Journey Begins: From Financial Advisor to Networking Expert
19:57 Harnessing LinkedIn: Strategies for Networking Success
21:51 Authenticity in Branding: Connecting People and Businesses
25:44 Building Community: The Role of Storytelling in Networking
29:15 Maximizing Networking Opportunities: The GLI Experience
31:43 Advice for the Next Generation: Embracing Uncertainty and Action
Resources:
LinkedIn (Greater Louisville Inc)
