The Kim Barrett Show Podcast

Facebook 2021 Update with Charley Valher

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Facebook has gone crazy. 

People are seeing their results drop tremendously and ad accounts are finding themselves getting banned left and right.

Which begs the question, what exactly is happening with Facebook? Today, my good friend, Charley Valher, comes in as we dive deep into the world of lead gen. We change things a bit in this episode as Charley interviews me on all about Facebook marketing. 

Have your ads been suffering lately? Then tune in to grab the expert knowledge that I’ll be dishing out here.


What we discussed in this episode:

  1. Ad accounts are getting banned left and right [01:15]
  2. Facebook is just trying to remove the bad players [04:10]
  3. How Kim navigates Facebook to keep his ad accounts working [07:04]
  4. It’s not about how much you’re spending, but knowing what you’re doing [09:16]
  5. How Kim is tackling Facebook marketing in 2021 [12:04]
  6. The impact of the Apple iOS 14 update [14:29]
  7. Should people let Facebook track them? [18:37]
  8. With the changes in pixels and tracking, what is Kim doing differently now [21:42]
    • A quick story about screwing up the Messenger bot [23:20]
    • Does Google have an unfair advantage? [25:26]
    • Can you kill it with Messenger bots? [26:26]
  9. The opportunity with Instagram DMs [29:51]
  10. Where to get the biggest wins in online marketing [32:07]
  11. What marketers should stop doing [35:24]


About Charley Valher

Charley Valher is a business owner and educator. He is the Chief Podcast Officer at Valher Media, where he helps clients improve and grow their show. He is also the co-founder of Outsourcing Angel, a company that assists clients with their growth through the help of virtual employees. Charley is known for his approach to business, creating time and leverage to scale. His expertise includes building systems and processes for companies, virtual assistants and teams, podcasting, and joint ventures, among others.

If you want to connect with Charley, you can connect with him through

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.