The Kim Barrett Show Podcast

LinkedIn Ads with Anthony Blatner

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LinkedIn is one of the best available platforms to run ads for your business. But before getting started, there are a couple of tips and tricks you should know to make your campaign successful. 

This is going to be a treat for all B2B businesses who want to explore LinkedIn. Today, Anthony Blatner of Speedwork jumps in with us to share his insider secrets about LinkedIn ads. His experience in marketing helped him identify and compare which approach works best in that platform. 

Interested in setting up ads on LinkedIn? Then tune in and learn how you can use it to your advantage.  

 

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What we discussed in this episode:

  1. What made Anthony get hooked into LinkedIn [01:40]
  2. Focusing on the scarcity of LinkedIn ads [02:59]
  3. How LinkedIn ads are different from Google and Facebook ads [05:25] 
  1. The targeting options are more concentrated [06:21]
  2. You pay for clicks, not for impressions [07:09]
  3. Audience size on LinkedIn is much smaller and more specific [08:42]
  4. The ads tend to be more direct than evoke curiosity [10:22]
  1. Image ads perform best in terms of pure conversion rate [11:32]
  2. Best type of ad campaign for beginners to test [12:37]
  3. Track website conversion rates in your ads by putting insight tags [14:28] 
  4. Re-target your LinkedIn ads on Facebook for cheaper cost [17:03]
  5. Assets that work effectively for top of funnel marketing [18:39] 
  6. Capture the minimal amount of information as possible [20:53] 
  7. The challenges and strengths of LinkedIn marketing [21:51]
  8. People tend to consume less video materials on LinkedIn [23:26] 
  9. LinkedIn is not a great fit for everybody [25:46]


About Anthony Blatner

Anthony Blatner is a LinkedIn Ads Expert and the Chief Marketing Officer of Speedwork, a marketing and advertising firm that helps B2B companies get great customers with LinkedIn ads. Transitioning fr

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