The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out.
The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief.
This episode is for those of you who want to market sustainably, without sacrificing your well-being. The 3 tips I’m sharing today will help you create content consistently and efficiently. And the process is actually enjoyable too! By the end, you’ll have a roadmap to create content that doesn’t just check a box but actually drives results. Let’s dive in!
0:01:10 - A shift to more sustainable marketing.
0:02:10 - Repetition in content helps with omnipresence, but quality should take precedence.
0:04:00 - Prioritize content that offers real value, is actionable, and builds trust and authority.
0:06:20 - Creating evergreen content that remains relevant over time.
0:08:05 - Common content creation struggles and how to avoid burnout.
0:10:20 - Three tips for sustainable content creation
0:12:45 - How to understand your audience deeply
0:20:00 - Build a solid foundation with strategic messaging to make content creation easier and more aligned.
0:21:30 - Clarify core message and brand values for consistency across all content.
0:25:20 - How to maintain consistency across platforms and content types.
0:27:00 - Introduction to using a copywriting system to streamline content creation and avoid burnout.
0:30:10 - Examples of systematizing and what it could look like for you
0:35:30 - Save mental space and time in the content creation process
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/create-content-consistently-without-burnout
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