Description

What if not posting daily is actually the smartest brand visibility strategy?
If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind.

I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn’t have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity.

Inside this conversation, Michelle and I dive into:

• ✅ What’s in and out for brand visibility in 2025
• ✅ How to choose visibility platforms that align with your energy (not drain it)
• ✅ Why brand authenticity matters more than ever in a “trust recession”
• ✅ How to repurpose one core piece of content into a full visibility system
• ✅ Practical ways to create sustainable marketing that doesn’t burn you out

Whether you’re a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/sustainable-brand-visibility-michelle-thames

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

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• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
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