Description

If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Plus, what it takes to build marketing that finally works.

You’ll hear:

• What’s usually missing when good copy doesn’t convert
• The problem with being handed a “plan” with no implementation support
• Is fractional marketing worth it? We’re talking ROI, strategy, and sustainability
• What this shift means for you if you’re tired of duct-taping your marketing together

If you’re looking for aligned strategy, done-for-you support, and conversion copy that’s actually part of a bigger plan...

👉 Learn more about Fractional Marketing support here
👉 Or join Copy Clarity Club to book more clients without the mental spiral of overthinking your copywriting and marketing.

Let’s stop trying to write our way out of a strategy problem—and start building a system that actually works.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/fractional-marketing-shift

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.