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In this episode, we talk with Ron Baker on the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations. We discuss the importance of differentiation, the evolution of the experience economy, and share real-world examples of companies successfully implementing transformation strategies. The conversation also touches on pricing strategies, the rise of concierge medicine, and innovative business models like Porsche’s subscription service. 

Takeaways:

• Companies must focus on the customer's desired future state to create value.
• The experience economy is evolving into the transformation economy.
• Pricing strategies should reflect the value perceived by customers, not just cost.
• The relationship between businesses and customers is becoming more personal and direct.
• Companies need to differentiate themselves by focusing on specific customer needs.

About Rob Baker: Ron Baker is the author of seven bestselling books, founder of VeraSage Institute, a think tank dedicated to educating professionals internationally, a radio talk-show host on the VoiceAmerica show, The Soul of Enterprise: Business in the Knowledge Economy, and Chief Value Officer at Armanino LLP. 

Join the Conversation: We hope you enjoy this episode with Rob Baker. Be sure to listen, subscribe, and leave a review to let us know your thoughts!

Where to find more: https://www.thesoulofenterprise.com/