Description

Ever wonder how top CRO experts think about experimentation, user research, and building effective strategies?

In this episode, we dive deep with Lori Cantwell, CRO Analyst at Codal and veteran CRO specialist.

Here's a taste of what you'll learn:

• The unexpected journey from digital marketing intern to CRO expert
• Why more people are flocking to the CRO industry (and how to break in)
• Common mistakes beginners make with data analysis and test interpretation
• How to build a strategic CRO roadmap aligned with business goals
• The power of simplicity in testing (and when to go big)
• Strategies for getting stakeholder buy-in for user research
• How AI is changing the game for qualitative data analysis
• The critical UX skills every CRO practitioner needs

Plus, Lori shares insights on:

• Conducting unbiased user interviews
• Turning research findings into actionable insights
• The future of CRO and experimentation

To follow Lori's journey and to keep learning from all the insights she shares, go to:
Linkedin: https://www.linkedin.com/in/loric-letsbefriends/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/