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Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook.

What You’ll Learn:

• How to use podcast guesting and collaborations to “borrow” authority and grow faster
• Why practicing pitching and content delivery beats waiting for perfection
• Ways to protect your business from TikTok’s turbulence and jump on trending culture
  

Timestamps:

 04:55 – Audience Borrowing: Leverage other people’s platforms
 08:20 – Pitching Yourself: Practice, iterate, improve
 13:40 – Facing the Cringe: Why bad content leads to better content
 18:00 – Presence on Camera: What your listening face says
 26:40 – Creativity vs. Views: Content that actually makes impact
 33:10 – TikTok Update: Algorithm shifts and platform uncertainty
 43:00 – Diversify Channels: Protect your business beyond TikTok
 44:30 – Taylor Swift Strategy: Album drops and cultural hijacks

References & Resources:

• Taylor Swift – Life of the Showgirl album launch
• Danielle Fishel (Topanga, Boy Meets World, Dancing With the Stars)
• Blue Sky Social & Skylight app

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