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Embracing Your Multifaceted Self While Building a Business

What if your definition of success doesn't match what others expect it to be? In this illuminating conversation with Constantina Watters, founder of Sproute Creative, we explore the delicate dance between motherhood and entrepreneurship, and how redefining success on your own terms might be the most powerful move you can make.

Constantina shares her journey of launching a business during the 2008 recession, only to have her entrepreneurial path transformed when her son was diagnosed with food allergies. Rather than abandoning her dreams, she adapted them—creating a business model that served her family's needs first. This pivot reveals a profound truth: entrepreneurship doesn't have to follow a predetermined path. It can be molded to fit your life, rather than forcing your life to fit your business.

We dive deep into the practical strategies that have helped Constantina thrive, including the art of compartmentalization—being fully present in whatever role you're occupying at any moment. As she explains, "It's when we are trying to straddle both worlds that we get really frustrated." For women especially, who tend to replay conversations and situations in their minds, creating mental boundaries preserves energy and protects peace.

Perhaps most refreshing is Constantina's perspective on life phases. Everything is temporary—both the challenging seasons and the rewarding ones. Each phase requires us to show up differently, to adapt our approach and expectations. "We are the carrier of ourselves. Wherever we go, it comes with us," she reminds us. Our identity isn't tied to any single role or achievement.

Whether you're considering entrepreneurship, navigating motherhood, or simply seeking more harmony in your multifaceted life, this episode offers permission to create your own definition of success and embrace the beautiful, messy process of becoming your fullest self. 

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