Welcome to another insightful episode of the Double Duty Agent Podcast! Today, we’re tackling a topic inspired by a social media post from a frustrated agent who said, “Did 2 hours of cold calling and 3 hours at an open house… 0 new leads! Guess they don’t work anymore. What else can I try?”
If you’ve ever felt discouraged after putting in hours of work without seeing immediate results, this episode is for you. In real estate, especially for agents balancing dual careers, it’s easy to expect quick wins and to feel defeated when they don’t come. But what if the real challenge isn’t in the strategy, but in our mindset?
In this episode, we dive into the common mental blocks that real estate agents face, particularly the role of the ego in lead generation and how shifting to a long-term mindset can transform your approach. Learn how the ego can create limiting beliefs, drive instant gratification, and lead to unrealistic expectations. We'll also explore a roadmap for breaking free from these mental barriers and developing a sustainable, relationship-centered approach to lead generation.
Key Takeaways:
- Understanding the Ego’s Influence: The ego often reacts to discomfort, aiming to protect you from rejection or perceived failure. In real estate, this can lead to limiting beliefs and a desire for instant gratification, which can sabotage long-term success.
- Shifting to a Long-Term Mindset: Real estate is a marathon, not a sprint. Building relationships and establishing trust takes time, but the rewards come with consistency and patience. The work you do today will pay off in 90 days or more if you stay committed.
- The Four Phases of Ego Alignment:
- Unconscious Victimhood: When you’re unaware that the ego is driving you, creating self-imposed limitations.
- Conscious Victimhood: Recognizing the ego’s influence but not yet acting to change it.
- Conscious Alignment: Actively working to align your actions and beliefs, embracing a growth mindset.
- Unconscious Alignment: Reaching a state of “Wu-Wei,” where your ego is an ally and you’re in a flow state.
- Building a Repeatable Lead Generation System: Success in real estate isn’t about short bursts of effort; it’s about developing a consistent system. Whether it’s open houses, cold calling, or working with your Sphere of Influence, having a repeatable and measurable approach is key to steady results.
- The Power of Relationships and Follow-Up: Real estate success is about relationships, not transactions. Follow-up is crucial. The fortune is truly in the follow-up, so staying connected with leads consistently over time is essential for long-term results.
- Interactive Exercise for Identifying Limiting Beliefs: Carla leads listeners through an exercise to identify and challenge limiting beliefs about lead generation, helping agents reframe thoughts that might be holding them back.
Call to Action:
- Download Your Call Framework: Get access to a free, proven framework to help you make effective calls to your Sphere of Influence. Visit DoubleDutyPodcast.com and go to the downloads section to get your copy today.
- Lead Generation Mastery Workshop: Take your lead generation skills to the next level with our in-depth workshop. Learn how to build your own system that you can repeat consistently for success. Visit DoubleDutyPodcast.com to enroll.
Episode Exercise:
Identify and Challenge Your Limiting Beliefs
- Take a few moments to write down any negative thoughts you have about lead generation, like “Cold calling d
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